See the Savings

Houchens Food Group opened their first Price Less IGA location in 2012, and now operates multiple locations in 6 states, Alabama, Illinois, Indiana, Kentucky, Tennessee, Virginia. Price Less IGA operates utilizing a cost-plus method to determine final price.

What you'll find:

Fresh Meat

Fresh cuts of beef and poultry ready for every meal.

Fresh Produce

Crisp fruits and vegetables delivered fresh daily.

Sweets & Treats

Candy, chocolate, and snacks to satisfy every craving.

Frozen Foods

Easy meals and frozen favorites ready when you are.

Home Essentials

Everyday cleaning and household supplies in one place.

Pet Supplies

Food, toys, and care items for your furry friends.

Find a Price Less IGA near you.

Cost-plus is a method of determining selling price based on the cost of a product. At Price Less, cost is determined by the total expense it takes to buy products and get them from our suppliers to the shelf, including freight, fuel surcharge, labor, warehouse and overhead.

We price our products at cost and then add 10% at checkout. Using cost to determine the selling price ensures that every item in the store is value priced every day

Work at Houchens

Work with purpose.
Grow with Houchens.

At Houchens Food Group you are part of an employee-owned company through our ESOP. Bring initiative, learn from strong teams, and build a career with room to advance across our family of companies. If you value service, integrity, and results, this is your next step.

Cost-Plus.  Simple Savings.

Houchens Food Group opened their first Price Less IGA location in 2012, and now operates 42 locations across 6 states, Alabama, Illinois, Indiana, Kentucky, Tennessee, Virginia. Price Less operates utilizing a cost-plus method to determine final price.

Meat & Seafood

Fresh Produce

Sweets & Treats

Frozen Foods

Home Essentials

Pet Supplies

Locations

Price Less is a full-service grocery store carrying fresh produce, hand cut meat, dairy, name brands and private label store selections!